What is Search Engine Optimization (SEO)?
Search Engine Optimization is a way of improving your website's ranking in search engines. By doing so, you are helping potential customers find your business. There are tons of ways to do this, both good and bad. Hire a bad SEO firm and you might just find your website banned from search engines like Google altogether. Hire a good one and your site's traffic can increase, increasing your business.
What does Search Engine Optimization (SEO) entail?
Again there are many ways to help build your website's ranking and credibility. Below is a list of common tactics to increase your website's ranking.
- Having relevant and targeted keywords in your website - Having the right keywords in your website is very important. Search engines look at both the hidden keyword meta-tag as well as the overall content of your site. The more relevant keywords you have the better. Keywords that are too broad might get you visitors but they seldom lead to sales. Keywords that are too specific may never even be searched for. The key to keywords is choosing the right ones. As part of constructing your website we will discuss keywords with you and come up with a list that fits your needs.
- Content is king - Having relevant, high-quality content is very important. Search engines index your website based on the information found on it so having lots of content relevant to your industry and supporting your keywords is very important.
- Social Media - Having a Facebook Page, Twitter Account, You-Tube videos, etc is another way to help your site be found. In a world of social media your site cannot be too connected to the rest of the world. We can help you get your Facebook, Twitter or You-Tube accounts set-up to take advantage of this market.
- Local Directories - Local directory listings like Google Places and Yahoo Local are great resources for listing your business. These will help local customers in your area searching for your products and/or services find you.
- Link Building - Getting relevant links to your site is the key to climbing the search results. This is an ongoing process which is never finished. You can guarantee that your competitors are continuing to build links to their site and so should you. Search results are fluid and if you stop pursuing links because your site reaches the top one day, you can guarantee that your competitors will pass you up.
- Articles Directories - Another way to help increase the credibility of your website is by writing and publishing articles to your website and other Article Directories. Articles on your site help by increasing relevant content on your site. By submitting articles you have written to articles directories, you can build more relevant links to your site as well as build your website's credibility.
- Up-To-Date Content - Keeping your website fresh and new is also a great way to help increase not only your search ranking but keep your visitors coming back. If you have out of date content even people who find your site may leave without digging in further. A blog or other frequent updates are a great way to keep your website fresh.
- Time - Believe it or not Google and other search engines take into account the length of time your website has been up and running as well as the length of time each link to your site has been active. This means it simply takes time to progress up the search engine results. Any company who can guarantee results within a week, etc is lying to you. It is these black-hat SEO companies that may just get your website banned from Search Engines for life.
How Do I Implement a Search Engine Optimization (SEO) Strategy?
Just having a website is not enough! You need to continually work on getting visitors to your site! We have several SEO Packages that will help you with this. Our SEO Tool will help you monitor your website statistics including your keywords, number of people searching those keywords, other websites competing for those keywords, visitors and more! All the information is formatted in an easy to read format so you can follow your site through the progress!
Tracking Your Visitors By Keyword
Being able to track your visitors by how they arrived at your site is a very important step of Search Engine Optimization. Without knowing how your visitors arrive at your site and what keywords bring them there you are in the dark about optimizing your site and increasing your traffic. Our SEO Tool will let you easily view your visitor statistics by both Keyword and Page.
Monitor Your Social Media Sites
Social Media is one of the most important marketing tools in today's world; However, just having a Facebook Page or Twitter Account for your business is not enough though. You need to monitor it and make regular posts to keep your customer engaged and coming back. Our SEO Tool allows you to monitor your 'likes' and 're-tweets'. It is a great time saver for those social companies.
Backlink Tracking
Backlinks are a huge part of any successful SEO Campaign. Without incoming links to your website you have no chance of moving up in the search engine rankings or increasing your traffic. Building backlinks (links coming into your website) is probably the single best way to increase your traffic. Our SEO Tool gives you the ability to track your website's backlinks. See who is linking to you, what text they used in the link, the page rank of the linking page and more.
Monitor Your Rankings
Knowing where your website stands for your keywords is very important, but just as important is knowing what keywords people are really searching for. Optimizing your site for keywords that no one is searching for is a total waste of time. With our SEO Tool you can see how many monthly searches are performed for your keywords, how many other sites are competing for those keywords and where your website ranks in all of this.
Our SEO Tool is available for only $19.99 per month. This low monthly price give you access to all of the tool described above for up to 20 keywords. This price gives you access to our monitoring tool only, you are still responsible for promoting your website using our above guidelines. We are happy to discuss any questions you have about the SEO process and other packages we can offer you. SEO is a very subjective area and as such we cannot guarantee any results. For more information about SEO, please check out our
Search Engine Optimization Articles.